You can only use a Personalization element by creating
a Personalization component.
You cannot add a Personalization element to authoring templates, site areas or content items.
To create a Personalization component, go to Applications > Content > web Content
Management and then click New > Component >
Personalization.
Defining a Personalization rule
You use the Personalization element to define a new personalization rule or select an existing
personalization rule or content spot.
Personalization component properties
Specify properties for the component, including
the list of authors and owners associated with the component.
Granting personalization component access
Specify the access control settings for the component
to determine which users have access to the component and their level
of access.